Our story starts in the Pacific Northwest, where the hum of HVAC systems has been a constant backdrop for generations. Founder Beau French grew up watching his father, Ron French, tackle commercial HVAC projects across the region. Ron started his career right after leaving the Navy following Vietnam, building a reputation for solid work in an industry that demands precision and grit. In the late '90s, as the dot-com era lit up the world of online possibilities, Ron had a simple observation over dinner one night: "Someone ought to sell HVAC filters online." It was practical advice from a man who knew the frustrations of sourcing parts firsthand—delays, markups, and the endless hunt for the right fit.
That idea lodged in Beau's mind. While juggling early jobs and a growing family, he began experimenting in his garage, sourcing filters and learning the ropes of the HVAC world under his dad's guidance. By 2006, what started as a side hustle became official: Striven Industries LLC launched RememberTheFilter.com, a dedicated online store for HVAC filters. It was a no-frills operation at the heart—a website built to solve a real problem for homeowners and pros alike.